The Armani spirit is intimately captured in the Armani Beauty brand, an individual expression of the self through the skin, Perfectly aligned with Armani's clothing philosophy, the brand creates cosmetics, skincare and fragrance with the ultimate goal of making women feel their most beautiful in a minimal, natural way.

The role of the brand is to support their desire to reveal their own inner beauty by creating the finest products, subtle but effective enhancement that do not interfere with their individuality. Luminous nudes, mineral shades, fragrance derived from nature.