Beach Glow in a Bottle
The Birth of the Brand
BEX Beauty was born from a personal mission—Balqees couldn’t find makeup that delivered camera-ready results without compromising her skin’s health. So she decided to make her own. Through intensive research, collaboration with top-tier R&D teams, and a commitment to scientific integrity, BEX launched in 2020 with game-changing formulas designed for skin-loving performance and flawless finishes.
Bex Beauty Founder: Balqees Fathi
An Icon Reimagining Beauty
Celebrated singer. Cultural icon. Beauty visionary.
Balqees Fathi channels her love for self-expression and Arab heritage into something more than a brand she created a movement.
Born into a legacy of artistry and raised with a deep reverence for culture, Balqees founded BEX Beauty to fill the space she didn’t see in the industry, a space where high-glam meets skin-loving care, where bold expression honors deep roots.
With over 15.9 million followers and a global voice, Balqees’s influence goes beyond the stage. It’s her authenticity, strength, and unapologetic presence that make her the perfect face of BEX, a brand made for real women, real beauty, and a glow that runs deep.
