While niacinamide soothes, smoothes, and brightens the skin, vitamin E delivers hydration preventing breakouts and smoothing wrinkles, and bakuchiol delivers anti-ageing properties. Bakuchiol (baa-koo-chee-owl) is a naturally derived skincare ingredient found in the seeds of the babchi plant - a popular herb used in traditional Ayurvedic and Chinese medicine. The botanical ingredient provides anti-ageing and acne reduction results similar to retinol. However, unlike retinols which require a prescription and are often harsh on the skin, Bakuchiol is gentle but effective.

BENEFITS:
- Anti-aging: Bakuchiol has been shown to have anti-aging properties, such as reducing the appearance of fine lines and wrinkles, as well as improving skin elasticity and firmness.
- Skin brightening: Bakuchiol can help to brighten the skin by reducing the appearance of hyperpigmentation and dark spots.
- Moisturizing: Backuhiol has moisturizing properties that help to hydrate and nourish the skin with antioxidants and protect it from environmental stressors.
- Anti-inflammatory: Bakuchiol has anti-inflammatory properties that can help to reduce redness and inflammation in the skin, making it beneficial for people with sensitive or acne-prone skin.
- Safe for sensitive users: Unlike retinol, which can cause irritation and dryness, bakuchiol is generally well-tolerated by all skin types, including sensitive skin and those that are pregnant or breastfeeding. *If you are pregnant or breastfeeding we suggest checking with your healthcare provider before using bakuchiol products.
- pH of 4-5

In the PM after cleansing, apply 2-3 pumps to clean, dry skin. Follow with moisturizer and be sure to wear sunscreen of SPF 30 or more during the day. Limit to 3 times a week during initial use, and increase frequency of use to every evening as skin tolerates.