It’s no secret that color-treated hair needs nourishment, but why stop at the basics? Matrix Total Results Color Obsessed Shampoo pretty much does it all. In addition to preserving moisture, it protects hair color from fading, conditions, adds shine, and volumizes—all without weighing hair down. Now that’s truly applause-worthy. This shampoo is part of the Color Obsessed line, which has antioxidants to protect against environmental aggressors, keeps color vibrant, provides fade protection, and provides color protection up to 32 washes.* *With system of Total Results Color Obsessed Shampoo, Conditioner, vs. non-conditioning shampoo.