Moisturizing Cleansing Micellar Water:

IDUN Minerals motto is: “Simply pure and clean”. For us beauty should not burden our planet. Our goal and our products should offer clean and effective beauty with as little impact on the environment as possible.

As IDUN Minerals is growing internationally our responsibility for the sustainable development of society at a local and global level also increases. We see this as a long-term work that will include all parts of the organization. The company should have a good profitability and simultaneously ensure a sustainable value chain to continue being a contributor of sustainable beauty. With this as a basis we continuously evaluate, develop, and improve all our products.

 

WHAT WE ARE DOING AND WHAT WE WANT TO ACHIEVE
CLOSE TO YOUR SKIN. LOCAL PRODUCTION.
100 % of our product formulations are produced in Europe.
68 % of our product packaging is produced in Europe, our goal is that 100 % will be produced in Europe by 2025.
100 % of our new skincare is produced in Sweden.

MORE BEAUTY. LESS PACKAGING.
Today 75 % of our packaging is recyclable. Our goal is that 85 % of our packaging is going to be recyclable by 2021.
We have reduced the packaging for the new skincare with up to 87 %, which equals a reduction in the material by 4500 kgs per year.

A LOOK WORTH RECYCLING
75 % of our packaging material is recyclable.

BEAUTY IS BETTER WITHOUT ALLERGIES.
Our products are free from PFAS, Microplastics* and potentially allergenic substances such as perfume, Bismuth, Nickel and Chromium.

*Polyethylene

SUSTAINABILITY THAT LASTS ALL DAY
Now our mascaras are 50% lighter for a reduced environmental impact.

WHAT’S BEHIND YOUR MAKEUP MIRROR
By 2021 we aim to have full traceability of our packaging from cradle to grave.

Mineral Moisturizing Eye Serum:

Soft and hydrating vegan serum for a refreshing, smoothing and firming effect of the delicate eye area. IDUN Minerals Mineral Moisturizing Eye Serum is formulated with strengthening niacinamide, nourishing natural nordic oat oil and protective minerals (PCA) for added moisturization of the thin skin around the eyes.

The tube is produced in Sweden and made from renewable resources, also known as Green PE.

Smoothing All-in-One Face Cream SPF 25:

Primes, Protects, Prevents. IDUN Minerals Solstråle SPF 25 is a smoothing all-in-one vegan face cream developed to moisturize, prime and protect skin from harmful UV rays that can cause premature aging. Formulated with 3% niacinamide (vitamin B3), for added strengthening of the skin barrier and reduced pigmentation, the ultra-light, silky-smooth formula is rapidly absorbed into the skin leaving a subtly radiant complexion. The organic based sunscreen ensures a SPF 25 against both UVA and UVB rays. The vitamins E and B3 prevent skin damage caused by free radicals thanks to their antioxidant action.

The tube is produced in Sweden and made from renewable resources, also known as Green PE.

Ingredient Function Aqua [Water] Solvent Glycerin Humectant Polyglyceryl-4 Caprate Emulsifying Phenoxyethanol Preservative Sodium Ascorbyl Phosphate Antioxidant Sodium PCA Skin conditioning Sodium Benzoate Preservative Malic Acid Buffering Potassium Sorbate Preservative Sodium Hydroxide pH adjusting Please be aware that ingredient lists may change or vary from time to time. To confirm that an IDUN Minerals product is suitable for you, please check the ingredients list on the product packaging.